Why I love the MacBook Air but will never buy one.

Here’s a timeline of events post-Steve Jobs announcing the MacBook Air (Lowdown at Gizmodo) yesterday:
I begin a brief near-hysterical fit, punctuated by grunts and muffled yells encouraging anyone in the vicinity to get near a computer, any computer.
The general first opinion from anyone in the vicinity tends to be ‘Wow’, followed by ‘It’s so thin!’, and then inevitably ‘How much?’. I don’t notice this last question, and in fact haven’t yet taken note of the price at all.
A plan of action quickly forms in my head: I will pool all my monetary resources together and purchase myself one of these wonderful creations. When my ‘resources’ amount to around only £87.43 I scream, heartbroken - but wait: I can sell my family! Aha! But …My damned nice and good consciousness dangles that familiar ‘Idiotic loser’ sign in front of my me-want-that compulsive consciousness’ face and I see sense.
I’m still in some sort of delirium and I contact a fellow MacBooking friend in mainly capitals to inform him of this news of news. He, er, likes it, but quickly points out that ‘it’s a bit pricey though?’
And with this, reason finally kicks in and I consider the price: £1200.
Now I don’t want to get into a Mac/Windows debate (I own and am equally enthusiastic about both), but could I not get a slightly less slim, slightly overweight laptop which runs on Windows, which is almost as portable, which has a disk drive, which has more memory, which has a firewire port, as well as everything the Air does have, for a lot less money? Of course, most would answer. But wait - I’m already in possession of this sacred item, and it’s actually not a Windows laptop, but an Apple MacBook; practically, it’s the Air but better, with a few extra pounds. It even looks pretty good too. And if we’re so portability-desperate, can’t we all just get an Asus Eee, at staggeringly almost 1/6 of the price? It provides everything you might need on the way to work or on holiday, unless you’re a member of commuting- or holiday-gamers (.org and .com respectively, and please don’t tell me these sites actually exist).
Apple have developed this product to compete directly with the Eee, and similar products like Sony’s Vaio VGN-T1XP. They’ve developed it because ultra-portables are the new big thang - because they’re big business. Because they expect it to sell. But, considering it’s price and lack of a disk drive, how do Apple expect their product to sell?
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As I said, the Air bravely has no disk drive and is selling - again, bravely I suppose - for an extortionate amount of money. It really has not much at all going for it apart from it’s size and its looks. But that’s it - that’s how Apple will market and sell the Air; It’s aesthetics are basically Apple’s main selling point (Apart from the Air being an APPLE product of course). They can charge this high, high price for something you can realistically find for a lot less cash and still expect to sell bucket loads (Big buckets) because all the realistic alternatives are lacking in one aspect: The look. The Air is just so, damn sexy. To the internet generation, you with your Dell at school, college, work, wherever, will look out of touch and frankly just a bit silly. Your Dell will lend you a certain decrepit, old and even cheap look and will probably prompt in you many of the more annoying (For you as much as us) aspects of being old and decrepit. Even the aforementioned Sony Vaio will have the knees it perches so lightly on paling when it’s compared to the effortlessly sexy, simultaneously, classily, feminine and masculine, utterly, mesmerisingly wonderful aesthetics of the Air. The Air is the supercar of laptops. It’s the Samuel L. Jackson of men, the Scarlett Johanssen of women. It is glorious, and I want one.
But I can’t, in my current financial state, want one. I must force myself to go against all the instincts growing up in this aesthetically orientated society has instilled in me. I must hate myself, and in attempt to stop any further drooling over it’s (Albeit pointless) gloriousness, try to hate the Air, as I think so many others will.
Tours and hands on with MBA at Gizmodo.
Did Steve Jobs deliver? at dot.life.
MBA at notebooks.com.





